How to Beat the Battle of an Ineffective Blog

Content brand MintLife was conceived as a way for private finance program service Mint to assist its clients get answers to their private finance questions. Mint built a strong following on a tight budget by inviting finance bloggers to give a contribution content, while also sponsoring other finance associated blogs – efforts which helped the company easily grow its subscriber base to greater than 20,000 clients. Then, to increase its reach – and its means to get found by consumers short of trustworthy finance advice, the company seeded its MintLife content material on prevalent distribution sites like Digg and Reddit.

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