How, then, can you ensure your content material is attaining expertise clients?We know that in a highly competitive content material market, simply counting on search and social isn’t enough. For example, in 2012, tweets, on common, had an 18 minute half life, while Facebook posts had a half life of half-hour. And search is simply as complex to navigate, as it turns into more and more challenging for agents to sustain with the set of rules updates and adjustments from the key search engines. As a result, content marketers are relying on the hope that a rather vague and subjective quality content promise from Google will push their content material to the top of search engine effects pages SERPs.
With content marketing, you’re developing an ecosystem that organically develops through the years. The more blog posts you have, especially evergreen ones, the more which you can share on social networks and, in turn, the more those posts can be shared by others. Downloadable eBooks and white papers are commonly promoted with these blog posts, providing a way for dealers to seize a potential buyer’s email tackle and nurture them further. All of this content, when it’s ok, gets linked to by others on the internet, expanding the flow of visitors on your content material. Visit, trap, nurture, repeat.