In the Budget and Schedule phase, set the budget for the ad group. You can choose either a daily budget the quantity you’re willing to spend day by day or a total budget the whole amount you’re inclined to spend throughout the agenda. Note that there’s a $50 minimal for the daily budget and total budget at the ad group level. Editor’s Note: At the time of this writing, the minimum daily budget at the ad group level was quoted as $50 USD as shown in the screenshot below. Current help files for TikTok Ads now quote the minimal daily budget at the ad group level as $20 USD.