How to Advertise on Instagram to Succeed Online Shop in 2020
Building an online business feels difficult when you just start. Then it is necessary to integrate the right plans and strategies to encourage business growth that has just been initiated. It is not uncommon for beginner online shop players to actively search for effective ways to promote their products. Talking about advertising, of course, is inseparable from the millennial trends that are the target market for online businesses today.
Social media is one of the most popular promotion platforms and has many users. Especially Instagram, is a social media that is very likely to bring in customers. For this reason, this article will discuss specifically how to effectively advertise on Instagram to increase sales of your online shop products.
Instagram can help you run effective advertisements by emphasizing the visual context in them. Although there are still many assumptions that Instagram is only suitable for online shops with certain products, but any product has the same opportunity to attract the attention of consumers. If it’s like this, how do you determine how to effectively advertise on Instagram? Check out the following explanation.
There are several things that you must understand to advertise on Instagram, such as how to create an Instagram account that can be used for promotions or other advertising requirements.
Have a Facebook Business Manager Account
Before advertising on Instagram, you must have a Facebook Business Manager account. This is because Instagram has been associated with Facebook. If you don’t have an account, you can create one through Facebook Business. Furthermore, you only need to claim the advertising stage on the IG.
How to Advertise on Instagram for Marketing Activities
Advertising on Instagram means introducing your business to the community and encouraging them to buy your product. Because transactions via social media tend to be easier to do, optimizing your marketing strategy on Instagram is very important to drive the growth of your online shop business. In short, Instagram will bring your business on an online-based platform and display it in the form of photos and videos that have the opportunity to attract potential customers. Here’s how to advertise on Instagram that you can implement.
1. Determine the Relevance of Business, Followers and Trends
You as a businessman certainly think about how to create an Instagram post that is in demand by the audience. But these considerations must also be accompanied by trends that are popular in your target market environment. If you have found relevance between business, audience, and trends, then you can determine what photo and video content is suitable for promotion.
2. Post enough feeds, No spamming
In the context of updating content feeds, the Instagram platform is quite different from other social media. Like Twitter, for example, it would be very natural if you update your post/tweet once an hour, or upload tens to hundreds of photos on Facebook at the same time, because the photos will be archived in one album. However, it is different from Instagram. If you upload too many photos or videos, then this will make your followers less comfortable seeing your excessive posts on their timeline. So, potentially your follower numbers can decrease.
3. Offer Value from Your Business
Every type of business can be packaged in the form of photos and videos for Instagram content. Although there are still many who think Instagram is only suitable for use by food and clothing businesses. From here, you need to know that social media can not only be used by certain businesses. However, any type of business can be promoted via Instagram by different delivery methods according to need. How to deliver that sells one of them by offering value or excellence from your business to the audience. Does your product have a specific solution for a particular problem or has the advantage of meeting the desires and needs of the audience.
That’s the explanation of how to advertise on Instagram to succeed in your online shop in 2020. Don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.