Brand awareness: Introduce your brand to a wider audience. Reach: Show your ad to the maximum number of people. Traffic: Send more people to a specific web page on or off Facebook. Engagement: Get more people to see and interact together with your post or page. Engagement can include feedback, shares, likes, event responses, and offer claims.
App installs: Send people to the app store where they can download your app. Video views: Promote videos that show backstage footage, product launches or customer thoughts to elevate awareness about your brand. Lead generation: Collect lead guidance from people interested in your enterprise. Messages: Get more people to have conversations with your company in Messenger or WhatsApp to comprehensive purchases, answer questions, or offer assist. Conversions: Get people to take beneficial actions in your website, app, or in Messenger, comparable to adding payment info or making a purchase order.
Use the Facebook pixel or app events to track and measure conversions. Catalog sales: Create ads that automatically show items out of your catalog based on your target audience. Store site visitors: Drive visits to your physical stores by showing ads to those who find themselves nearby.