How TikTok and Spotify could win through location based marketing

TikTok has an interesting history worth noting here. The app, owned by ByteDance, was centered first as Douyin in 2016 before launching in the United States as TikTok in 2017 and merging with familiar video creation app Musical. ly. The app offers users – mostly Gen Z and millennials – a platform to create short videos of themselves lip syncing to different songs.

But it’s not only the songs that matter. TikTok also is everyday because users can add all kinds of custom designed filters and problem one another using hashtags. TikTok is a perfect app for a culture that values self expression, video, and music.

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