As we’ve noted in earlier Media Insight Project research, this means people in social media are no longer consuming news in “news classes. ” News instead is only one type of content material it’s part of a bigger social flow, and it is being encountered as a part of connecting with people more generally. 1 The news has also been “atomized” in social media, which means that individuals are encountering one story from a news source mixed in with content from many other assets, quite unlike watching a newscast or reading a magazine or newspaper, where all the content material comes from the same source.
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