How Millennials use and control social media

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The survey asked the 91 % of Millennials who report using Facebook for any reason about their behavior there. Seven in 10 click on and often read or watch news stories or headlines posted by folks. They also participate in news in ways in which aren’t entirely feasible in more basic structures. Six in 10, as an example, say they continually “like” a posted news story, headline, or link. Nearly half, 42 percent, say they always post or share news content material to Facebook themselves, and 34 % say they constantly touch upon news stories, headlines, or links.

Only 11 % of Facebook users say they do not do any of these things. The purposes they use Twitter are associated but a bit different than the purposes they turn to Facebook. Twitter is a place to find out about what people in general are talking about, not only the lives of folks they know. For example, the number one reason these Twitter users say they use the social platform is to see what’s “trending” and what everyone is talking about 43 percent. The number two reason is in finding things that entertain them, equivalent to funny lists, articles, or videos 40 percent. About half as many Twitter users as Facebook users 36 % vs.

76 for Facebook say a main reason they use Twitter is to see what’s going down of their pals’ lives and what they’re talking about. Twitter, by contrast, is a special kind of platform. While it’s a significantly less widespread social network usual than Facebook, it is more ordinary among this group of more youthful Millennials than it is among adults overall. In usual, recent surveys of adults of every age show that 23 % have a Twitter account. Among Millennials, however, fully 37 % say they use Twitter.

Along with getting news, fewer than half cite sharing content material 42 %, or seeing what’s trending and what people are speaking about on social media 35 % as a main motivation for turning to Facebook. Even lower probabilities of this generation say they look to Facebook as a way of learning more about things, or a method to getting more information on anything they heard about either on social media or in the inside track 33 percent.

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