How Messe Erfurt GmbH Increased Its Visibility with the Digital Marketing Audit »dotCheck« – Even Without Face-to-Face Events [Success Story]

Concert events, sports activities situations, conferences, trade fairs – appears like desires of the earlier? One particular point is clear: there is hardly any sector that has been strike as hard by the COVID-19 pandemic as the gatherings marketplace. Nevertheless, authentic organization players are always searching for modern methods that are also long run-evidence – for illustration by hybrid activities. Many thanks to the dotSource electronic promoting staff, Messe Erfurt GmbH was ready to efficiently apply this method.

With far more than 650,000 site visitors each and every calendar year, Erfurt is the next greatest trade honest location in Jap Germany. On the other hand, those people who want to be at the forefront of the situations sector in the prolonged term will have to embrace digital transformation with open up arms – and supply exhibitors, live performance attendees as nicely as trade reasonable website visitors with a electronic purchaser journey. But how can a enterprise with a wide portfolio come to be (and keep on being) optimally visible? How can it entice fascinated site visitors and persuade them to buy a ticket or ebook a stand?

Hybrid Trade Fairs: Getting Obvious Even Devoid of Facial area-to-Deal with Situations

In buy to enhance its visibility as an event place, Messe Erfurt GmbH opted for a present day blend of research motor advertising (SEA) and social media advertising and marketing. In addition, the aim was to reinforce the company’s personal manufacturer. Next the »dotCheck«, a detailed electronic promoting audit, the dotSource digital marketing staff made a blend of access and website traffic campaigns with each other with Messe Erfurt GmbH in get to raise brand name consciousness and drive website visits as a result of SEA.

The goal teams arrived from both B2C (these kinds of as trade reasonable people and live performance attendees) and B2B (this kind of as providers exhibiting at trade fairs). A monitoring set up and frequent reports designed it doable to check the achievement of targets in a details-pushed method and to more optimise campaigns.

Hybrid Events Demand Sturdy B2B Provider Suppliers

With its digital advertising and marketinghowever, Messe Erfurt GmbH is positioning itself not only as a location and organiser of big general public activities, but also as a modern assistance provider in the B2B sector. With concentrate strategies for person goal teams, the convention rooms of the Congress Centre and the »DigitHall« streaming studio, which is optimally geared up for online and hybrid functions, were being promoted in a targeted manner.

Additionally, social media advertising campaigns were being run on Facebook, Instagram and LinkedIn in buy to increase attain and deliver conversions.

Hybrid Trade Fairs: Additional Clicks, Much more Achieve

Discover out in our brand new »Visibility in Digital Trade Good Enterprise: Look for Motor and Social Media Promoting for Messe Erfurt GmbH« accomplishment tale how

• Messe Erfurt GmbH was equipped to quadruple the quantity of clicks on its brand name campaign with powerful SEA measures
• you can attain your focus on group with particular person social media procedures for LinkedIn, Fb, and so forth.
• you can enhance your achieve with specific Google Adverts campaigns

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