Understand the particular tradition. Instagram is loaded with a lot of cultures and subcultures. Rather than studying demographics, focus on the community’s cultures. Marketing luck requires settling on a culture to target and determining its top pursuits, connections, influencers, favourite posting times and even color possibilities.
“Armed with this information, marketers are in a position to create brand content that fits seamlessly with what their target communities are already producing and engaging with,” White says. “While not all and sundry likes to see branded content in their feeds, whether it is timely and relevant, it is less of a disruption in their feed and is more accepted.