How Internet ads work Kaspersky official blog

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For centuries, advertisements was fundamentally unidirectional. A company blasted out advertisements and the general public — really, not a very predictable element of the public — obtained it. That’s still the case with basic media —radio, TV, magazines, billboards, and so forth. The advertiser has an approximate idea of what number of people might see or hear the advertisement, but specific tips is out of reach — what number of people actually viewed it?How lots of them were interested in the marketed product or provider?How old are they?Where are they from?Not to point out 100 other questions that may help the company convert audience into clients.

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