For a corporation that puts a great deal effort into content material, their website is notably lacking on the content front. While there seems to have formerly been a news section, this now redirects to the homepage. Currently, there’s zero content hosted on HiSmile’s website – no blog, no videos, no photos other than a few product shots and a banner photo on the homepage. Zip, zilch, nada. Which to be honest, isn’t probably the most helpful approach.
Yes, there are links to their social media accounts where you can actually find TONS of wonderful content material, but there’s not anything on the website to attract people in. The loss of content makes the website feel a little bit sterile – which couldn’t be any more various from the brand personality they’ve standard across their social media debts. The loss of personality on their site can be a huge turnoff for his or her ideal millennial purchasers. HiSmile has a decent 26% in their traffic from search, which is nearly completely biological. Given their youth as a business, as well as their minimum on site content, it really is a good portion of traffic.
To grow their market share in hopes of attaining market dominance, HiSmile will seek to grow their search traffic in the coming years. This should happen evidently as consumers engage with HiSmile, indicating to Google through tremendous engagement metrics that rankings should increase. HiSmile will need search traffic to increase long run because their social dominance may halter now and then, lower, or become more costly. HiSmile currently sits just out of the end three, in the fourth function, for a crucial keyword, “teeth whitening”. While HiSmile ranks first for most keywords in which clients likely intend to locate their brand all hail Google RankBrain, ranking for “teeth whitening” 135k Search Volume will bring an influx of new clients and sales, as well as long term brand focus and growth.
The fourth role is first rate, but is lower than ideal for HiSmile, given their ambitious goals. Increasing their rank for this key phrase, to 3rd minimally or second, could be tremendously beneficial. Similar to our Casper Case Study, HiSmile ranks beautifully well for key phrases without delay related to their main merchandise, but lack top ratings for normal keywords associated with their business and market. As HiSmile matures and expands their product offering, they’ll likely seize more strong ratings for a number of dental cosmetics, hygiene and associated key phrases. Building their site out, no matter if through more items, or developing blog content will also help with this effort.
While their latest ratings are on par with their becoming start up success, greater rankings across the class are important for larger market share and disrupting the industry’s major players.