Affiliate advertising is a fantastic directly forward procedure: an advertiser i. e. , merchant pays an affiliate marketer i. e. , a writer to sell a product or carrier and pays out a commission for every conversion the associate generates.
Also referred to as performance advertising, it’s a helpful tool in a marketer’s mix as the affiliate is only paid if their efforts in fact carry out, i. e. , bring about a measured conversion. And here’s where fraud is available in. Fraudulent associates fake the conversion it may be a sale, click, set up or lead and collect the fee.
In most cases, the fraudulent scheme is not found at all, or by the point it is, the associate is gone with the commission.