How Can Blogging Help You Increase Conversions?
Most businesses use blogging as an integral part of their marketing strategy. But, how effective is blogging at increasing conversions?
You may be wondering whether blogging is really useful for business, or whether blogging is only effective for large companies. Fortunately, blogs are not marketing specific to a particular business size. Blogging is needed by all sizes of businesses, regardless of industry.
So how blogging can increase your business conversions?
One of the easiest ways to attract new customers is through your blog
Reaching more audiences is one of the most common goals of blogging, and not just numbers, but the right audience for your business – Audiences that have the potential to convert.
Blogs can do just that – to attract the right audience. With relevant and quality content, you can attract the audience’s interest while introducing your product or service that can help solve their problems.
Blogging Allows You to Show CTAs That Can Increase Conversions
Let’s say that now that you’ve got a lot of traffic to your website, how do you take advantage of it? Simple. Show a Call-to-Action (CTA) that directs your blog readers to your landing page, product, or offer.
This CTA can be located next to every page on the website, or you can create a custom CTA that is aligned with every content you write. This particular CTA can be placed in the middle or at the end of a post, or with a pop-up. Feel free to experiment and see what works best for your audience.
Blogging Can Improve Your Website’s SEO
What methods do you use to increase the ranking of your website in search engines? The short answer is with SEO. One of the benefits of blogging for SEO is that you regularly create new pages (posts) that contain keywords to be targeted.
A website that is updated regularly is preferred by Google – which means that if you blog every week, your website has an edge over competitors who update rarely.
According to research conducted by HubSpot, websites that publish more than 16 posts per month can generate traffic (3.5 times more) and leads (up to 4.5 more) than websites that publish 0-4 posts per month.
Blogging Helps You Show Expertise and Build Trust
You may be aware of your expertise, but how will other people know about this if you don’t show it? With blog posts, you can showcase your expertise and use these skills to help your audience.
When your audience has trusted you and thinks of you as an expert, they will be more likely to believe everything you say without thinking, including when you recommend a product or service. In other words, it will be easier for you to generate and increase conversions.
Make sure you can maintain the trust of your audience, whether it’s when you’re talking about a particular topic or when offering a product or service. Never talk about or offer any product that you are unsure of its credibility for.
Remember that building trust is tough, while it only takes one lie to destroy it all.
Thus the discussion on how blogging can help you increase conversions. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.