The Google Display Network on Google Ads should be your starting point. No network has the first-class of site visitors or the potential to scale that Google has. This is why most B2B advertisers use Google as their main site visitors source. There is, even though, one draw back to Google: they’re extraordinarily strict with what they’ll can help you say in your ads and feature in your landing pages.
You’ll want to browse — or use competitive intelligence program — and find sites that may be applicable to your target audience. Take note of who advertises on these publishers. Are you time and again seeing ads from other SaaS companies or even average B2B enterprise offers?Then you recognize this might be a good writer to your agency besides. Keep track of these true publishers in an excel file. Also, take screenshots of their ad creatives.
You’ll want to create a “swipe file” with ad creatives that work for other B2B businesses.