Here are 3 Effective Ways to Build Brand Awareness
Having a solid and trusted brand is an important aspect for your company to grow. If your target audience doesn’t know or doesn’t trust your business, how can you increase sales and reach more consumers?
Here are three creative and innovative strategies that you can use to build brand awareness and help your business grow.
1. Work with Influencers to Introduce Your Product
Bringing influencers into your niche is a great way to increase brand awareness, and (hopefully) drive your sales. When an influencer has a loyal audience, they are more likely to influence their audience. Once an influencer mentions your product in their content, then you have succeeded in increasing brand awareness.
Apart from that, you can also sponsor influencers at certain events, or even use them as speakers or brand ambassadors for your brands and products. Many companies do this, for example, Rogue Fitness provides sportswear for athletes. Then, if successful, the athlete will become a “walking billboard” for their brand.
2. Use Custom Packaging Boxes
Have you ever received an order accompanied by a request for a special packaging box? Before you think it’s a hassle, you might want to look at this as a new opportunity. The custom packaging box will make your product look like a special gift.
Packlane is a company that provides custom packaging box design services. This allows you to use your logo and branding to create a better user experience. They have created unique packaging for L’Oreal, HP, Shopify, Redbull, and many more.
Packlane is aware that the user experience starts at the unboxing stage. The way companies represent their brands and stories through design, can create positive relationships with customers. Custom packaging boxes can add more value to your products, and make your products stand out from competitors’ products.
3. Content Marketing
According to Quicksprout, the most effective method to increase brand awareness is content marketing. About 77% of marketers say that content marketing is effective at increasing website traffic. Meanwhile, 71% of marketers say that content marketing has succeeded in increasing their website ranking through organic search.
Recommended content types are:
- Email newsletters: Save time and money and are quite effective at generating conversions
- Free Content: Free content such as (blog articles) can help increase your email subscriber count.
- Image-Based Content: A website with an attractive image composition can generate 94% higher page views than a website that doesn’t display images.
- Video: Has great potential to go viral and reach a wider audience. About 53% of consumers say that video can convince them when it comes to making a purchase.
Although content marketing is hard work and can take months to see results, it has proven to be of great benefit. Meanwhile, if you want faster results, you can take advantage of advertising services on several platforms such as Facebook Ads, Google Ads, and the like.
Thus the discussion about 3 effective ways to build brand awareness. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and gives you many options to market your product.