Headway’s mobile first DSP Smadex ranked for quality in latest Kochava Traffic Index Headway

The Kochava Traffic Index is one of the valuable media partner comparison elements for marketers and advertisers. As the industry has grown to come with thousands of traffic companions, and experienced many difficulties fighting fraud and issues associated with a loss of transparency, Kochava’s quarterly evaluation of the billions of transactions processed by the mobile dimension platform, makes it feasible to compare media partners according to their performance. The index takes into attention the following metrics: signal readability, fraud, traffic best, and the ratio of clicks to installs.

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