Use a tool like Google Analytics to decide how your content is acting and changing. You can see the demographics of who is enticing with your content material. As you spend time to examine data, patterns start to inform how to be triumphant your content strategy over the years. You may find that you simply get high quantities of site visitors on content material that’s not converting to sales or subscriptions.
The data will show where that content material is. If it was a site that was unrelated to your industry or brand, your content material might be appealing to too broad of an audience. You can try developing identical content material for a more real audience and test it for conversions.