Guest Blog Post: First Or Second Screen?

      No Comments on Guest Blog Post: First Or Second Screen?

When Ray Bradbury wrote the dystopian science fiction novel Fahrenheit 451, he wrote to warn the area of a future where people are not attracted to understanding and learning things, but as a substitute are glued to the superficial amusement beamed into their homes via their giant screen televisions, and are openly opposed against intellectuals. While a few years ago it looked like Bradbury may have had a magic shopping glass into the longer term, televisions have quickly been supplanted by the much smaller monitors of touch screen phones and capsules, relegating tv to second favourite screen status in the US. According to recent information compiled by mobile commercials giant InMobi, Americans use the mobile web to view content material 27% of the time they are also viewing amusement. Compare that to only 22% of the time Americans spend watching TV today. InMobi also reviews that patrons are influenced substantially more by mobile advertisements than by TV based commercials.

This statistic in certain makes the alternative natural for tv stations to provide many of their lineups as on demand, advertisement supplemented content material on the web. Smart phones and capsules are spreading across the world faster than some other era has spread, adding tv and radio. In essence, the affordability and access that smart phones and drugs provide are only hindered by the consumer’s means to access the cyber web and mobile data networks.