Growth Hacking: 4 Things You Don’t Know
The term growth hacking is often associated with startups. From Dropbox to Uber to Gojek, these big companies have managed to get to where they are by hacking their growth (growth hacking).
“Growth” refers to generating new leads and sales. While “Hacking” refers to ditching conventional practices and testing new ideas and products in a series of trials.
Growth hacking is perfect for the bold and committed marketer, and it can be applied to any type of business – from startups to multinational companies. Here are 4 things you may not know about growth hacking.
Ignoring Marketing Fundamentals Makes Growth Hacking Won’t Work
The growth hack can help you achieve a huge amount of growth, but if you don’t have the content or message to support it, you won’t be able to achieve it.
Quality, useful, and interesting content such as blogs, videos, or infographics will ensure that your customers will remain loyal to your website or app and brand.
It’s all about proving to your audience that you can support the services and claims of your product. If your marketing campaign directs potential customers to a blank or low-quality website, they will naturally turn to your competitors.
It’s okay to adopt a new marketing strategy trend (Growth Hacking), as long as you have strong marketing fundamentals.
Influencers Make Growth Hacking Better
Since 2018, businesses need to be able to outperform the general promotional messages that bombard customers every day. Today’s consumers are more likely to pay attention to influencers who can demonstrate originality and value in the niche they are interested in.
These influencers have authentic voices and offer their followers deep insights on specific topics. When you work with them, the influencer only needs to recommend a product or service to his followers, and this is a very good way of working with your growth hacking strategy.
The brand image polished by the PR team in such a way can no longer fool the discerning consumer. If you want to do a growth hack on social media, then you have to present authenticity and show your audience who you are, including when working with influencers.
Little Things Can Make Big Waves
Instead of competing head-to-head, try to offer something unique if you want to attract customers from other big brands. Rather than copying what other businesses are doing, you need to identify and work on your own.
For example, if you sell bicycles, offer a free one-day maintenance shop. This is something that will benefit a lot of people, as well as increase your brand awareness directly.
Your customer will likely share this news with his friends. If this continues, you will be able to build a solid customer base. It’s all about finding the little things that can make a big impact.
You Need a Growth Focused Mindset
This mindset requires the belief that you can get better through hard work. Remember that growth hacking is exploitative, so there’s no time to get stuck in a certain routine if it just doesn’t work. You have to keep moving, keep innovating, and always challenge yourself.
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