If you are looking to go the extra mile, create a blog part in your website where which you could post news, updates and memories related to your club. Having a blog for your website means that people usually tend to explore you through browsing on Google. Church Wilne Water Sports Club are a great example of using your blog for a selection of reasons; they post about news, events and success memories. Sport Inspired asked their marketing intern to write down posts for their blog.
You might also want to consider assigning blog household tasks to one person in the club, in order that you recognize the blog can be regularly used and kept up to this point.