Google Tag Manager – Understanding, How to Install, and Benefits
Google can help you to find business information, increase business website traffic, or determine business strategy. One feature that helps business needs is Google Analytics. However, in addition to Google Analytics, there are other features that can help you namely Google Tag Manager.
What is Google Tag Manager?
Google Tag Manager is one of Google tools that serves to facilitate management tags on the website. Tags are scripts that function to track user activity.
In addition, to find out how many users come to the website, what products are desired by the user. In fact, any link must be clicked.
If you observe for a moment, it looks like Google Tag Manager is almost similar to Google Analytics. However, there is little difference. Google Tag Manager can manage tags easily. This feature uses containers to set it.
What’s interesting is you don’t need the cost of using Google Tag Manager. Because, everything is free. You just need to download and set it according to what you want.
How to Download Google Tag Manager
Create an account
If you have an account on Google, it’s easier. You just enter tagmanager.google.com then create account. After that, you click Add New Account, fill in the business name, and set through the Setup Container.
You will get a Snippet code when installing Google Tag Manager. Then, copy and paste it in the head section on the website page. To facilitate the installation, when opening WordPress, you can directly Insert Headers and Footers. Then copy and paste the code.
Next, you do a storage. Thus your Google Tag Manager is successful installation.
Benefits of using Google Tag Manager
1. It’s easier to manage tags
One of the things that can slow down your business is that you need another hand to get fast. Therefore, with this feature, when you manage tags, it doesn’t need a web developer. You can set it yourself. You only need to add or set existing tags.
With this presence of features on Google, implementing 6x faster in managing tags. Of course this will make it easier for your business.
2. Container makes it more practical
When you are given convenience in giving tags, the worries will be a lot of code that appears. So, what happens is a coding error.
Therefore, the presence of containers makes it easier to manage tags. Containers also make websites more practical and will not make it a burden.
3. Preview mode
When you want to upload tags, all you need to pay attention to is preview mode. This is important for a website. To fit the settings and no errors.
In addition, you can take advantage of Google’s existence (if you use Chrome), the Assistant tag. This is important because when you want to browse there will be a notification if an error occurs.
4. Anti-complicated template
Another benefit is the presence of various templates. You can customize the business website. In addition, it can help you track effectively and quickly. This is supported by the amount of platform integration by Google Tag Manager.
5. FREE COST
This is the most fun when you take advantage of this feature. You are not charged at all. It helps you to save expenses so that cash flows can be used for other things.
6. Security guarantee
For those of you who work in a team, one that needs to be worried about is how it is security. Is it guaranteed completely?
Therefore, to avoid things that cause mistakes, you can enter the Admin menu then User Management. Adjust it well so that your business website is safe.
That’s understanding, how to download and use the Google Tag Manager you need to know. When you understand the importance of Google Tag Manager, you are ready to run a business. In order for your business to grow and increase the number of customers you don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can improve visitors in your online business portal. FROGGY ADS is an online advertising service that can help you control all your product campaigns. Helps you target the targeting target you want and give you many choices to market your product.