Google’s not alone in operating on ad stories for VR. To spotlight a few: Airpush’s VirtualSky network points 5 10 second, 360 degree ads that play when users launch VR content material. Outlyer Technologies launched a platform for ads last year that permits advertisers to serve interactive content material in general IAB ad codecs in any mobile browser. Another LA based startup, Immersv launched a platform to serve up ads in VR apps in within a VR staging scene like a hunting lodge or movie show the user can “enter.
” Adobe has been working on VR reports, and Adobe Primetime already supporting a number of types of ad codecs for VR.