. Competence: Websites require to have the competence to make declarations in the YMYL category. Anything associating with health, cash, or joy need to originate from a professional. Google goals fake scientific claims and misleading financial recommendations commonly.
Authority: This is your ability to provide fabric that’s both advisable AND notified. What trustworthiness do you have got?If you’re making clinical claims, though you’re not a medical professional —– that’s an argument. Trust: Your site must be safe, and all claims want to be backed by stats and technological know-how.