Isn’t Google taking steps against fake news on the Display Network?they ask. Why are sites that spread incorrect information still capable of earn ad salary by means of Google’s AdSense writer network?they wonder. I’ve heard these questions over and all over again these days. In a nutshell, the reply comes all the way down to semantics, namely the difference between “misrepresentation” and “misinformation.
” Yes, Google is addressing fake publishers that impersonate admired news retailers or make up clickbait headlines to drive users to articles that push diet pills or other merchandise. Google’s not searching at misinformation, hoaxes and conspiracy theories.