At first glance, Engagement Ads begin visually as a standard Display Ad, however behind this “teaser” image, searchers have the capability to engage with the Display Ad. After hovering over the “teaser” image for two seconds or if on a mobile device, tapping on the “teaser” image, rich interactive media is loaded either in the ad, or into an expanded canvas. This form of interaction reduces unintended engagements and provides a greater event for searchers. Since someone is now interacting with an ad it is relevant and fascinating for them, these ads provide a better value for advertisers.
Additionally, since pricing is determined by each time a user engages with the ad, then this also impacts the other metrics advertisers may use to verify crusade performance. As mentioned before, “clicks” are now “engagements,” CTR is the ad’s “Engagement Rate,” and the common Cost Per Engagement is reported as the “Avg CPC. ” As for concentrated on the Engagement Ads, these ads work in mixture with all Display Network concentrated on strategies. For a step by step walk via of how to add Engagement Ads to your account, check with the Adwords Help Center. As Google says, “Engagement Ads collect the art of name building with the science of digital,” However in any case is declared and done, the main vital question continues to be: “Is this anything I should implement as a digital advertiser?” When it comes all the way down to it, the answer to that query depends on what your highest quality goal is, i.
e. what is your point of PPC conversion?Are you part of a company whose conversion point is to drive views to your YouTube channel?Then adding Hover to Play ads may be a good way to go. Are you a part of a corporation that is browsing to construct a brand and interact customers?Then lightbox ads may be the next step on your advertising plan.