Google Display Network Targeting Facts You Need to Know

The Audience surroundings will show your ads to users are have an active interest in your particular key phrases. If you have got this feature particular, it’s important to grasp Google started altering the Audience surroundings to have users create custom intent audiences instead. Google advises how to administer this transformation on the Google Ads help page for Display keywords: “To continue showing your ads to people interested in certain key phrases, move your audience keywords to new custom intent audiences. ” Keep this in mind if you either already have keywords added to your Display ad groups or plan on growing key phrase concentrated on ad groups in the near future.

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