Google Display Ads CPM, CPC, and CTR Benchmarks in Q

The good news is, Google has unveiled a slew of new aspects during the last year to aid sellers scale their ads more conveniently. For instance, the new custom intent audiences let you target people who are available in the market to your particular product or service, according to data out of your campaigns online page, and YouTube channels. You can manually create audiences by mashing your favorite data or let Google do its thing and auto create custom intent audiences with desktop learning. Previously, advertisers could only select predefined viewers classes.

Combined with custom affinity audiences and in market audiences, this new targeting option could be game changing.

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