Google Advertising (AdWords) Guide Tutorial 2021
In the Google Advertising (AdWords) guide that is quite comprehensive this time, you can follow some important steps to become a pro search marketer.
Let’s recognize first what is Google AdWords!
What is Google Adwords?
Google Adwords is an online marketing tool in the form of an advertising platform provided by Google. Google Advertising This can allow you to install prospective customer targets based on keywords (keywords), topic, time and course location. You can also advertise without worry because it is just adjusting to how many marketing budget you have.
If you are still confused, here is a simple explanation! You type the keyword on the search engine google first. For example, you type “Stop Women’s Shoes”. Then, you check at the top on the search results page (SERP). If there is a “AD” writing in the page’s footage displayed, that is the results of Google AdWords services.
What are the benefits of Google Adwords?
Google is the largest giant disaster machine and certainly there will be a myriad of benefits that you can get from this Google AdWords ad service. Advantages in using AdWords are the products / services that you want to advertise will automatically appear on the first page of Google. Of course you know that Google users will access the first page compared to the next pages. In addition, there are still many other benefits that can be obtained. Here is an explanation of these benefits!
- You can improve web traffic in target
AdWords uses the calculation of PPC (Pay Per Click) to enlarge the cost of advertising you install and how much your ad rates will be automatically converted to Visitor based on the click price. For example, you put an ad with 50 thousand rupiah per day and 1000 rupiah click rate per click. So, you will get around 50 clicks per visitor calculated from 50,000 divided by 1000.
- You can get a visitor that suits your niche
AdWords describes your ad based on the targeted keyword. For example, if you have a motorcycle rental business and you target the keyword ‘cheap motorcycle rental in Bandung’, the visitors that go into your website through AdWords are those who do the search according to the keyword. So, your ad will not be aired in the results of the search keyword that is not in accordance with what you have targeted.
- Your website reputation can increase without damaging SEO businesses
Seo optimization is usually done by installing a specific keyword target. So if you put an ad with AdWords, you don’t need to worry your SEO is destroyed. Install advertisements in AdWords can benefit you because of keyword searches that are widely sought for SEO optimization will later be included by Google.
- Your sales turnover can increase
The official Website claims that advertising on Google AdWords can raise the turnover. The point is that AdWords cannot be truly guaranteed to increase the turnover of a product, even though Indeed AdWords has succeeded in increasing the sales turnover of around 10% to 50%. Why? Google still cannot guarantee because the increase in turnover is certainly influenced by various factors. What are the factors? For example target keywords, daily funds, business fields, and so on.
How does Google AdWords work?
You must be curious about how Google can determine which ads are right to air on a particular audience screen. To find out, let’s read the explanation we convey the following!
According to the Google AdWords tutorial from the official page, there are 4 stages in the process of issuing ads on the insertion machine. Here are the stages:
- You type a search query (keyword to be traced) in the search column
- Google will explore all existing ads based on quality scores, offers, advertising extensions, and their ad formats
- Ads that have gone through the previous process and won auction will be displayed by Google
How to create a Google Adwords account
The following are steps to create a Google AdWords account!
- Try to get into the google homepage and type adwords in the search box then click on the Google Adwords link that appears
- Then see the top right corner of the page on your screen, there will be writing “From now on”
- Enter your email address info and your website in the column provided
- Next you can follow the campaign making steps in the next explanation of the PPC campaign problem!
How to Make PPC Campaign with Google Adwords
Before you make your PPC campaign with Google Adwords, you need to prepare the following:
- Fund budget per day
- Geotargeting coverage
- List of keywords / keywords
- Copies of ads that are ready, include:
-Ad Heading / Adwiving ad (25 characters)
-Description line 1 / line description 1 (35 characters)
-Description line 2 / Line Description 2 (35 characters)
-Display url / url that will be displayed (35 characters)
-Destination URL / DITANJU URL (1024 characters)
-Landing Page Url / Page that is intended
-Desain Landing Page.
-Bicture if it is necessary, if you want to load images
Here are follow-up steps after you successfully signed in and create a Google AdWords account:
- Enter the data needed on the page “your first campaign”. Enter according to what you have prepared before such a list of preparations that we convey above.
- In the “Set Your Bid” section should select the “I will set my offer manually”. So, here you will deposit money first. Then the cost of each cost is cut from the money that has been paid. This method is more suitable for those of you who want to pay via VCN.
- Then click the “Save and Continue” button to get to the last step, “payment”
- The last step you need to go is fill in your credit card data on the form provided by Google Adwords. If you have filled out your credit card form correctly and Google has successfully tested the withdrawal of funds from your credit card, then you were taken into the confirmation page. Then confirm. For automatic / postpaid payments you will charge the tariff after the ad is already running. The billing time is if it has passed 30 days or the cost has reached the amount you set before. After you set it using automatic payments then you can no longer change it. This way is actually more suitable for those of you who don’t have too free time to always control your AdWords Account.
By reading this article, you have got a complete guide to Google Advertising. You don’t just know what Google AdWords is, how it works, what types are, and how to create an account and PPC campaign. In order for your business to grow and increase the number of customers you don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can improve visitors in your online business portal. FROGGY ADS is an online advertising service that can help you control all your product campaigns. Helps you target the targeting target you want and give you many choices to market your product.