Some key phrases, akin to those related to hacking, are not allowed at all. From June 2007, Google banned AdWords adverts for student essay writing services, a move which obtained positive comments from universities. Google has a whole lot of actual keywords and classes that it prohibits that modify by type and by country. For instance, use of keywords for alcohol related merchandise are prohibited in Thailand and Turkey; key phrases for gambling and casinos are prohibited in Poland; key phrases for abortion facilities are prohibited in Russia and Ukraine; and keywords for adult related services or merchandise are prohibited worldwide as of June 2014. In May 2011, Google cancelled the AdWord advertisement purchased by a Dublin sex worker rights group named “Turn Off the Blue Light” TOBL, claiming that it represented an “egregious violation” of company ad policy by “selling adult sexual facilities”.
However, TOBL is a nonprofit campaign for sex worker rights and isn’t advertisements or promoting adult sexual facilities. After TOBL participants held a protest external Google’s European headquarters in Dublin and sent in written proceedings, Google reviewed the gang’s web page. Google found the online page content to be advocating a political position, and restored the AdWord advertisement. In June 2012, Google rejected the Australian Sex Party’s ads for AdWords and subsidized search outcomes for the July 12 by election for the state seat of Melbourne, saying the Australian Sex Party breached its rules which stay away from solicitation of donations by a site that didn’t show tax exempt status. Although the Australian Sex Party amended its online page to exhibit tax deductibility information, Google persevered to ban the ads. The ads were reinstated on election eve after it was stated in the media that the Australian Sex Party was brooding about suing Google.
On September 13, 2012, the Australian Sex Party lodged formal proceedings in opposition t Google with the US Department of Justice and the Australian competitors watchdog, accusing Google of “illegal interference in the conduct of a state election in Victoria with corrupt intent” in violation of the Foreign Corrupt Practices Act. March 2010, Google was concerned with a hallmark infringement case concerning three French agencies that own Louis Vuitton trademarks. The lawsuit concerned if Google was guilty for advertisers buying keywords that violate trademark infringement. Ultimately, the Court of Justice of the European Union ruled that Google AdWords were “not a breach of EU trade mark law, but that the content material of a few adverts which are linked by Google key phrases could be in breach depending upon the specific facts of the case. ” Additionally, in some American jurisdictions, the use of a person’s name as a key phrase for advertising or trade applications without the individual’s consent has raised Right to Privacy considerations. In 2013, the Tenth Circuit Court of Appeals held in Lens.
com, Inc. v. 1 800 Contacts, Inc. that online touch lens seller Lens. com did not commit trademark infringement when it purchased AdWords and other search ads using competitor 1 800 Contacts’ federally registered 1800 CONTACTS trademark as a keyword. In August 2016, the Federal Trade Commission filed an administrative criticism towards 1 800 Contacts alleging that its search ads trademark enforcement practices have unreasonably confined competitors in violation of the FTC Act.
1 800 Contacts has denied all wrongdoing and is scheduled to appear before an FTC administrative law judge in April 2017. In 2018, Google implemented a policy change which restricts the advertisements of consumer technical help, adding, “troubleshooting, security, virus elimination, information superhighway connectivity, online money owed for example, password resets or login assist, or tool setting up”, Google’s Director of Global Product Policy, David Graff stated that the policy was meant to “tackle abuse” and “fraudulent recreation” from third party technical assist services, and that a verification program for reliable companies would be rolled out “in the arrival months”. This is yet to show up, leading to a superior ban on all IT assist and repair associated services on the Google Ads platform. Commentators have expressed issues that this is an attempt by Google to stifle patrons’ right to fix digital instruments.