Google Ad Exchange, also called the DoubleClick Exchange, DoubleClick, or Google ADX is the most known and most advantageous electronic ads trade for publishers, networks and advertisers/agencies for sale today. DoubleClick has two main merchandise to serve it’s clients, DoubleClick Digital Marketing known as DDM, and DoubleClick for Publishers DFP. Both are very effectual tools for full control ad management. DFP is the most general ad serving solution for publishers that want to build a custom and optimized advertising answer for computing device, mobile, app and online games. DoubleClick has many superior aspects that make it the perfect ad server of choice for lots publishers equivalent to real time reporting, revenue optimization that enables AdSense and AdExchange to compete in opposition t other ad networks in your ad stack.