Global systems with bottomless pockets will quickly penetrate localmarkets; local classic avid gamers will produce and license premiumcontent for huge platforms; era will speed up thedisintermediation from large producers and rights holders to audiences;a success subscription models might be accompanied by newnon advertisements formulas; classic and virtual aggregators with toolsfor content material discoverywill end in greater fragmentation, and rising content material producersand distributors designing and bundling focused proposals for thematic content material and audience niches. The focus around the subscription monetization for this distributionmodel, the loss of an important share of the free ad stock draggedby the content licensed to the OTTs with SVoD models, the possibilitiesof thematic segmentation of product niches and profiling of targets dueto the generation, increasingly complex and cost effectivedistribution applied sciences, and, obviously, relevant AdTech solutionsalready in place: programmatic, dynamic, Artificial Intelligenceand addressable advertising according to data, new codecs and modelsrewarded video for instance and anti fraud controls existing tools andnew to explore, as blockchain.
