Goal Specific Ways to Measure Influencer Marketing ROI

The cost per engagement CPE, measured when it comes to dollars spent per “like,” remark, or interaction similar to a video view or click through, is a effective metric that brands can use to degree long term return on investment, since engagement is a good indicator of how consumers feel about the brand, not just the product. In many ways, the engagement metric goes beyond traditional measurements of ROI, which track immediate sales earned from a single campaign, to measure the likelihood that viewers will become brand loyalists. We have seen the CPE for collaborations reach as little as $0. 01 one cent, demonstrating how least expensive strategic influencer advertising can be.

See also  How i get a job A fine WordPress. com site