Tier of Traffic: When speaking about tiers in commercials, generally this refers to how a given country is labeled. Tier 1 GEOs can be nations that almost all agents want to target, when feasible in the context of a given offer. These nations are commonly the wealthiest, where end users have a serious amount of disposable income, and there is a large number of competition for the traffic accessible from them. Tier 2 is a bit less competitive with the common income per person being lower. Tier 3 countries are often arising international locations, where the common person has low purchasing power, but there is also less competitors for the site visitors.
The most a success media buyers know the way to utilize all tiers by taking advantage of the professionals of every tier’s traffic.