On MoPub Marketplace alone, monthly ad impressions in mobile programmatic are now 30 times the volume than after we launched our first report in August 2012. In addition to the widespread adoption of real time bidding in mobile, we’ve also seen the monthly spend from DSPs multiply by over 55 times during the last four years, reinforcing the overall efficiency, effectiveness, and transparency that programmatic offers. For publishers, exchanges have helped drive more constant ad revenue and a more advanced monetization strategy where they’re able to expect and control the forms of ads they use to drive their company ahead. For DSPs, mobile programmatic has introduced a completely new way to arrive audiences on the second one screen, using positive scale for brands and performance advertisers.
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