Get to know what SEM is, its support tools, and how it works
Search Engine Marketing or SEM is one of the most effective ways to grow your business and reach new customers. While it’s important to use organic strategies to generate traffic in the long run, sometimes, you can’t win the competition on the Search Engine Result Page (SERP) without spending some money – and this is where SEM comes into play.
About 35% of product searches are done on Google, and the average time spent on is only a minute, so it’s very important that your product or service can appear at the top of the SERP when someone is looking for it. Organically this may not always be the case, especially when other businesses are paying to get their product or service to appear above you. When this happens, it is time for you to invest in an SEM strategy.
What is SEM?
SEM is using paid advertising to ensure that your business product or service appears on the SERP. When someone types a specific keyword, SEM allows your website to appear as a result of that search.
To ensure you can use SEM properly when advertising your product or service on SERPs, we have compiled a list of the best SEM tools along with the SEM Ad Auction components.
Best SEM Tools
SEMRush allows you to do extensive keyword research, keyword rank tracking, website audits, traffic analysis, and much more. SEMRush is a great tool to rank for long-tail keywords organically.
You can also use this tool for various SEM attempts. For example, you can use SEMRush to find out where your competitors are concentrating their marketing efforts, and analyze their regional presence to find out how much money you should put behind a particular keyword.
Apart from that, you can also use SEMRush to find your top paid search competitors, find out which keywords they are paying for, and study the composition of their ads. This is especially important information when you’re crafting your own paid advertising strategy and aren’t sure how to rank other businesses on the SERPs.
2. Google Trends
Google Trends allows you to track search volume for specific keywords across specific regions, languages, or time zones – which in turn can help you identify which keywords are trending, and which are not. Google Trends can prevent you from bidding on keywords that are declining in popularity.
Besides, Google Trend’s ability to measure interest in a product or service in a specific region will go a long way in helping you focus your paid ads in a specific location – which in turn can save you money in the long run.
One of the most helpful features of Keywordtool.io is its ability to take advantage of Google, Bing, YouTube, Amazon, Instagram, Twitter, and the App Store, so you can segment your keyword research across multiple channels and better target audiences. The tool can also provide recommendations for word and phrase variations which will allow you to build a broader list of keywords that you may wish to include in paid ads.
How Ad Auction Works
Once you are ready to invest in SEM, you need to enter the ad auction stage. In this case, we take the example of the ad auction on Google Adwords.
Simply put, every ad you see on Google goes through an ad auction process before appearing on the SERP. To get there, you first have to determine which keywords you want to bid on and review how much money will be spent per click on each keyword.
Once someone does a Google search for these keywords, you will be entered into the ad auction.
However, not every ad will appear even if someone searches for these keywords. Some keywords do not have sufficient commercial value to appear as an ad on the SERP, for example when you search for “What is Marketing?” to Google, you will not see these ads appear.
Also, even if your keywords are suitable for an ad, this does not mean that you will “win” the offer. The ad auction considers two main factors when it comes to being placed on the SERP: your maximum bid and the quality score of your ad.
The quality score is an estimate of the quality of your ad, keywords, and landing page. The quality score is on a scale of 1-10 in the keyword “Status” column in your Google Adwords account. The relevance of the ad to the audience, how likely the audience is to click, and the experience on the landing page are all factors that determine your quality score.
That is the discussion about what SEM is, supporting tools, and how it works. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.