Get to know the Canvas and Value Proposition Canvas model to build a startup
Starting a business in the past is no longer as difficult as a few years ago. The advancement of technology and various opportunities born in the business world makes opening a business can be done at any time. One type of business that is on the rise in the past few years is startup. With startup, the spirit of doing Millennial-style business is very felt and the effect on the public can feel the impact.
When you want to build a business, you need good planning so you can get maximum results when you have run the business. One of them is using a Canvas model business. But what is meant by this and why need to be used to build a startup? Here’s a more complete explanation.
Business model canvas.
Business Canvas Model is a business model that is made and assembled in such a way as to produce a long-term plan while seeing what needs to be done when you want to build a business.
With a Canvas model business, then what you have to do can be seen. But not only looking in the direction of the alias to the business you want to make, but also look forward to the competitors and also the market of the type of business that you will get up so you can get maximum results quickly as travels.
More simple, Business Model Canvas is a business plan. So in the way that was first introduced by Alexander Osterwalder, there was a single-page visual tool that made the startup able to see everything without the need to make in tens of pages.
Inside Business Canvas Model There are nine areas discussed, namely Customer Segments, Value Propositions, Channels, Customer Relationship, Revenue Streams, Key Activities, Key Resources, Key Partners and Cost Structure. But now, let’s focus on Value Propositions. What is Value Propositions?
Value Propositions Canvas.
It is one part of the Canvas business model, Value Propositions Canvas is a description in seeing how to create value for consumers. This value is one of them is a benefit. So by looking at this, you can know what the benefits can be obtained by consumers when using your business later.
Value propositions canvas not only see benefits, but also consumer needs, help solve problems from consumers and what should you do later. Systematic and structured assessment is indeed a superiority of Value Propositions Canvas.
As described above, there is a visual found in the Canvas Business Model. And in Value Propositions Canvas, of course there is also. Divided into two parts, namely Customer Segments and Value Propositions itself. But in each part, there is also a division again.
For Customer Segments There are customer jobs, gains and pain, while for Value Propositions, there are products & services, Pain Relievers and Gain Creators. For the explanation of each part, here are the reviews.
Customer Segments
- Customer jobs.
See what work can be done to meet your consumer needs and what must be resolved first.
- Customer Gain
See what benefits are expected and can be obtained by consumers.
- Customer Pain
See the negative side of financing that consumers are not liked to the risks that they can get.
Value propositions.
- Products & Services
See the value proportion of products and services offered to consumers and determine which is best for consumers.
- Pain Relievers.
Seeing effort in making losses to consumers reduced such as frugality and reducing risk.
- Gain Creators.
Seeing how the products and services you offer can benefit consumers.
How? Is it clear about the Canvas model business and Value Proposition Canvas? Hopefully the startup you want to wake up can run smoothly and success.
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