Get to Know Native Ads as an Effective Online Marketing Strategy
Native ads are one of the ad formats that can adjust the layout of the media used by these ads. Starting from the type of font, font color, and shape that is also adapted to the media layout.
Native ads are types of advertisements that will not interfere with the audience, even arguably quite friendly to the audience. This advertisement can be applied in various media, from websites, mobile apps, mobile game apps, and so on.
There are two main elements in native ads, namely copy and visual – which contain headlines and a brief description. These headlines and descriptions are the spearheads of whether or not these native ads are effective. Therefore, you must pay attention to these two elements. Here are some tips so that the headlines and descriptions of your ad can attract the attention of the audience:
Core of Promoted Content
Headlines must be arranged based on the main message you want to convey. For example, if your brand is giving a certain promo, then you should focus on that, and also briefly explain what consumers can get from there. This method is quite effective to encourage consumers to execute these ads right away.
The language used must also be appropriate and close to the target audience. This language adjustment needs to be done so that your audience can receive your ad more personally. This can be a challenge for you, considering that native ads have limited space, so you have to pay attention to the choice of words that will be used.
Call to Action
Call to action (CTA) is an aspect that should not be forgotten in the description. The audience who sees your ad needs to be directed to take a particular action, for example by clicking on the link so that the audience can get more complete information.
One of the goals of native ads is click-through rate (CTR) – which is a percentage ratio to calculate or compare the number of clicks and the number of ad impressions. The higher the CTR, it means that your ad successfully attracted an audience to click. For example, from 1000 ad impressions 100 audiences click, then the CTR is 10%.
Why are Native Ads so Effective?
These days native ads are often combined with programmatic ads – which are types of advertisements that rely on certain data. The data is usually related to audience behavior based on certain categories. This combination eventually led to programmatic native ads, so that they could reach the target market more relevantly.
Programmatic native ads proved to be very effective in increasing CTR, The New York Times even announced that their advertising service – “Flex Frames” implemented in Times’ apps and websites could increase the CTR of a brand up to 6x, and the impression also increased 4x when compared to ordinary banner ads.
The same thing was experienced by the Mexican publishing company, Groupo Expansión, which succeeded in increasing the number of ad views by 25% on the mobile web, and 36% on the desktop web by utilizing programmatic native ads.
Thus the discussion about native ads as an effective marketing strategy. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing targets you want and gives you many choices for marketing your product.