Get started with WhatsApp Marketing in these 3 easy steps
In today’s digital world, marketing is closely related to the adoption of the latest technology. In 2009, Brian Acton and Jan Koum launched their simple messaging app, “WhatsApp” – which now has more than 1.2 billion monthly active users, and has become an important part of texting worldwide.
Given the large number of users, businesses are aware of the power of WhatsApp marketing, and many of them are looking for professionals who can design and implement this marketing strategy effectively.
Here you learn how to do it in just 3 steps:
1. Understand What is WhatsApp Marketing and Why a Business Needs It
For you to understand what WhatsApp marketing is, you must first understand what WhatsApp is, how it works, and what its advantages are. Simply put, WhatsApp is a free application that takes advantage of the internet connection on your cellphone to send messages, make calls, and video calls with fellow WhatsApp users without being charged for sending messages or calling charges.
Some of the reasons why businesses should use WhatsApp marketing as a primary strategy are its interactive nature, the convenience it provides, a more personal touch, and a much more effective implementation.
According to a Nielsen survey, as many as 67% of mobile phone users prefer chatting when communicating with businesses, and about 53% of respondents said they prefer shopping with businesses with whom they can communicate in person.
If you want to target millennials, then WhatsApp would be the right choice, because 42% of cellphone owners aged 18-29 years prefer sending messages via WhatsApp over 19% of cellphone owners aged 50 or over.
2. Learn the Available Ways for WhatsApp Marketing
There are many ways to run WhatsApp Marketing with the built-in features available, such as:
A. One-to-one chat
This way you can chat with customers who are already on your contact list or with those who contacted you first. One-to-one chat can create a more personal impression of communication and make your customers feel more valued.
B. Broadcast Message
You can send messages to many people at once (up to 256 people) whose numbers are already in your contact list. Your subscribers will see broadcast messages as well as one-to-one messages.
C. Group Chat
You can create groups with a maximum number of members 256 people and there you can share messages, photos, videos, and other files to everyone in the group. In a group, each member can also interact with each other, so this will strengthen your customer base.
Whichever method you use, make sure not to bombard your customers with messages, or you will be blocked and you will no longer be able to message them.
3. Some Strategies You Can Implement
There are many strategies you can use for WhatsApp marketing, here are some examples:
- Build a compelling brand persona when talking to customers via WhatsApp.
- Offer one-to-one assistance such as how to use a new product that you just launched.
- Provide attractive offers via WhatsApp to build a consumer base that is interactive and attractive.
- Offer a service or provide a solution for your potential customers.
- Encourage customers to participate (contact you, join groups, etc.) by providing simple and clear instructions.
- Offer relevant content for free.
- Use it to do research or solicit opinions from your customers.
Thus the discussion about 3 easy steps to start WhatsApp marketing. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and gives you many options to market your product.