With AdMob, you also can promote your apps for free of charge. Cross sell your other apps or your friend’s apps in your existing users, using free AdMob house ads. A cross merchandising campaign is one type of crusade that runs in the AdMob campaigns framework. Cross merchandising campaigns are created to advertise mobile app installs.
Publishers can target their current user base to drive installs for his or her new apps. This type of campaign helps you use your latest ad inventory to promote another app that you just are looking to drive installations for. When you utilize a cross promoting crusade to advertise your app, AdMob will only promote your app to users who haven’t already installed it themselves. Creative might be selectively shown in keeping with the user’s device operating system.