Talking to our pals at Adelphic lately, they clued us in to their U. S. Patent 8,438,184 B1. Adelphic is a mobile demand side platform, in the company of assisting advertisers target people mainly on mobile devices, so that they’re drawn to identity.
Why?If they’ve served an ad to Person X on Device A, they’d want to know that fact before they bid good money on yet another ad to a similar person on Device B. Or in the event that they happen to know something appealing about Person X say, they prefer Bernese mountain dogs, then when that person shows up on a new Device C, Adelphic can put in a high bid for his or her Bernese mountain dog tea cozy promoting client.
