Gamification is one of the fun marketing strategies, this is the explanation!
Today, gamification is one of the new trends in a very famous marketing world. Recorded more than 70% of large companies in the world have issued a minimum of one application wrapped in gamification at the end of 2014.
The percentage continues to increase every year until now. The reason is because the gamification strategy is considered able to increase the level of engagement up to 150% of the many.
Well, in this article, let’s get to know more about gamification which is often used as one of the marketing strategies.
In the world of marketing, gamification is a technique or method that applies games or games into marketing strategies. Reporting from C & en Media Group, Gamification is one of the marketing strategies that was first applied in 2010.
By applying a gamification strategy, you can add various interesting elements to website sites or applications with challenges, gifts, etc. It is able to trigger the interest of users to be able to compete in the game. Gamification is proven to be able to increase the value of engagement, brand loyalty, and other positive values in a company.
Important Gamification Element
To be able to produce a successful gamification strategy, there are three important things that you must always remember, namely points, badges, and ranking boards.
The first thing that is most important in implementing gamification is point. Points are a simple way in which each user will get a gift or reward when finished doing something.
Simply put example is a certain amount of points when they make non-cash payments if the aim is to improve the non-cash payment system. Points received by customers can be collected in order to make further purchases or claim other prizes.
This badge can be given as a form of appreciation when customers are able to reach certain points, such as if they have reached a level when finished playing the game many times or make a purchase after several times.
- Ranking board
Leaderboard or rating board is a method that makes it easier for each customer to see the results of its position with other users based on the score that has been obtained. It is able to make customers feel more competitive and constantly competing with other customers.
Benefits of Gamification
One of the benefits of implementing a gamification marketing strategy is to improve the Sales Funnel. Why? Because gamification is able to provide a good impression for customers, so it can increase your brand awareness.
If customers already know your brand and think about it continuously, there will be curiosity to them and want to subscribe or buy your product, and in the end potential customers can be converted into permanent customers by applying gamification.
Advantages and disadvantages of gamification
Based on a survey conducted survey Anyplace, Gamification is one of the many useful ways to improve customer engagement, prospective customers, or your clients. Providing an attractive prize by applying the game proved to be able to increase loyalty and positive opinions related to your product or brand.
In addition, gamification is also proven to be able to provide impression of achievement and good competition for customers.
As we know together that generally people want to always be seen and also get rewards after they do a good job or win from others. So, gamification is able to improve engagement in the right way.
Finally, gamification is one good way to increase prospects for each customer. By applying gamification is, you can create prospective segmentation of consumers so that marketing can be done more precisely.
Although gamification has several interesting advantages, but the gamification strategy still has several weaknesses. One is it is lacking in business people in presenting a pleasant impression in his gamification strategy.
So, gamification should basically be able to be done ideally, and not just a game. But it must also present a feature or application that utilizes various elements in the game.
In addition, when a large brand wants to apply gamification, many of them must prepare a number of large funds. At least, the various companies must spend hundreds of millions to billions of rupiah.
But, this figure is only an estimate that will still be adjusted again. In addition, the results of the implementation of gamification will also be able to cover these costs.
Simply put example, overseas game application industry is a very large industry. To create a very qualified one they have to pay a greater cost than filmmaking. In fact, there is one commercial game that has production costs to trillions of rupiah.
So, in the end that must be achieved is the purpose of marketing on the business itself. The goal is certainly very diverse, ranging from improving engagement or improving good relationships with consumers, to introduce or attract the attention of every new customer.
Application of gamification
- Start with something simple
If you have never tried a gamification marketing strategy, you can start with a simple game so that it can be easier to do or accepted your prospective customers. So, you can start giving an award for users who visit the Facebook page, follow your official Twitter and Instagram account, or click the Subscribe button on your YouTube Channel.
Make sure every post that you uploaded on the social media has a high appeal, so it is able to produce good awareness on your product.
- Make a good gamification design
Try not to make a very complicated gamification design. Try to design the game as simple as possible to become a series of small activities capable of being studied by your customers gradually
Give the information they really need so that they are interested in continuing the game. Make a good gamification design and make sure every customer you not just stop by or just visit your application or website.
So, gamification must be able to direct customers to other parts of your website or application so that they are able to study the product or service you have.
- Pay attention to your audience demographics
To be able to implement a gamification strategy in your business marketing strategy, try to consider demographics from your audience. It is very important that the game you make can be in accordance with the interest of each of your customers.
The results of statistical data issued by the Los Angeles Games Conference in 2011 said that 50% of online customer sites consisted of women, which were 30% of which were 45 years old.
So, so you can know what the game really really likes.
- Give a badge as a form of appreciation
As mentioned earlier, this badge is very important to appreciate your customers. Do you still remember about how Foursquare was able to attract millions of users with this check feature which was then copied by various other social media accounts?
Giving this badge is very useful so that they remain connected with your business. So, later customers will enjoy praise for an activity that they have done so that they can be exhibited or just compete with other customers.
- Make the Leaderboard
Just as we discussed together above, that the leaderboard is one of the game features that can be applied in your gamification strategy. This scoreboard is able to display the order of the game visually based on the rankings they have obtained in the game.
This feature serves to show any player who has reached the most points. So that it will cause a sense of competition for customers to collect more points.
In terms of marketing strategies, you can install this scoreboard to show the order of customers based on the purchase amount that customers have done, the level of loyalty, and the rating they provide to your product. Thus, the level of trust in your product will increase.
In the world of marketing, gamification is a technique or method that applies games or games into marketing strategies
By applying a gamification strategy, you can add various interesting elements to website sites or applications with challenges, gifts, etc.
Gamification is proven to be able to increase the value of engagement, brand loyalty, and other positive values in a company. In the end, the right gamification strategy is able to increase your company’s profits or profits, so that it can achieve business goals better.
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