Gambling on your Affiliates? ASA CAP

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Marketers want to take care when promoting age limited merchandise and this extends to their affiliates. Gambling advertising must not be directed at those under the age of 18 and marketers has to be able to demonstrate that they have taken inexpensive steps to place or target their ads as it should be 16. 3. 13.

For example, when using social media accounts that allure a wide array of fans, sellers and/or their affiliates has to be capable of reveal that the overall demographic of followers does not imply that a gambling ad could be directed at those under the age of 18 in that space. The Advertising Standards Authority Ltd. buying and selling as ASA, registered in England and Wales, Registered Number 0733214 The Advertising Standards Authority Broadcast Ltd. trading as ASAB, registered in England and Wales, Registered Number 5130991 The Committee of Advertising Practice Ltd. CAP, registered in England and Wales, Registered Number 8310744 The Broadcast Committee of Advertising Practice Ltd. BCAP, registered in England and Wales, Registered Number 5126412 All companies listed are registered at: Castle House, 37 45 Paul Street, London, EC2A 4LS Tel: 020 7492 2222Click here for FAQs and to submit an enquiry.

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