“We are assured that DPI’s unique and specialised consumer advertising and design offerings will add value to G2’s portfolio of amenities to its consumers,” said Adeline Lee, CEO of DPI. “This partnership enables us to tap into G2’s community energy, as well as its depth and breadth of adventure with blue chip consumers as we expand our footprint in Greater China. In addition, we will be in a position to leverage proprietary tools like Grey and G2’s Eye on Asia Retail study to realize vital insights into the client’s Purchase Decision Journey. ”About G2 G2 is the worldwide brand activation agency community that helps sellers Maximise Brand Commitment.
Ranked number five among the top global advertising services agencies, G2’s multifaceted carrier providing brings together direct advertising and marketing, data analytics, shopper advertising, branding and design, promotional advertising and marketing, communications planning and digital/interactive marketing, to create innovative and compelling advertising courses for our consumers. G2 utilizes unique and proprietary tools to realize insight into the Purchase Decision Journey, which maps the client’s route to purchase—from need arousal to need achievement. The G2 community operates 70 offices in 52 nations. G2 is a part of WPP NASDAQ: WPPGY. For more information, visit .