Furthermore about the Penalty & Google Panda Manual
As we know, Google uses several algorithms to rank a website in search results. Three of them are Google Panda, Google Penguin, and Google Hummingbird which is almost every year it is always updated.
Yes, the names of the animals did sound funny and adorable. But it won’t be funny if our website has a penalty.
But wait a minute, before we go further, for those of you who are not familiar with SEO terms, it’s a good idea to get acquainted first. The “noble task” Google is to provide answers to each search we do. This is not an easy thing considering there are at least 4,71 billion web pages to date.
To set a ranking of a website on Search Engines that Google uses algorithms and ranking factors.
What are Algorithm and Ranking Factors?
Google Algorithm is a computer program that calculates so that it can provide the best answers and results, according to what we want or phrases that we type in search engines.
Algorithms are used to evaluate each website based on topics and relevance. The evaluation carried out is then grouped according to several criteria, this criterion is called the Ranking Factors. How many criteria? Until now, 200 criteria affect the ranking of a website.
In the previous post, we have discussed “bad luck” that will happen to our web if exposed to Google Penalty. Well, this time we will discuss 2 more types of penalties: manual penalty and algorithm penalty.
Get to know Google Penalty Manual
Because not all points in Google’s Quality Guidelines can be detected by the algorithm, then Google imposes an assessment manually. Yes, the assessment was conducted by humans because search engines are used by humans and for humans, not machines. Does this mean that Google assesses one by one website that is there? Well, not so precisely.
Since November 2015, Google began to enforce the Quality Raters manual. For a more complete explanation of the assessment factors, you can read it in the General Guidelines released by Google itself. No long, how come. Only 146 pages that are all of course – English.
What will happen if your website has a penalty manual? Your website will be lowered or removed from Search Engines.
Your sign is exposed to Google Manual Penalty
Unlike the algorithm penalty that directly wipes the ranking of the website without warning, Google will notify us if our website has a penalty. The easiest way to check it is by looking at Google Search Console.
1. Search Console Message
If you are exposed to a penalty, you will be sent a message in the form of a notification and the type of penalty applied.
2. Search Console Manual Action
The cause of the penalty manual
Several things cause your site to get a penalty manual, namely:
- Your account is hacked.
- Contains spam.
- Unnatural links from other websites.
- Content, not quality.
- Unnatural links from your site to other sites.
- Keyword Stuffing.
Get to know the Google Panda algorithm
Google Panda is a Google algorithm code that focuses on the quality of the website and the content in it. Released in 2011 and run every month in the first years. Now only run several times a year.
Basic knowledge of Google Panda
Here are some basic things about Google Panda that you should know:
- Penalty applies to websites that have low-quality content. The aim is to prevent sites with non-quality content to appear on search engines.
- If you have a penalty, you will not get notifications such as manual penalties.
- The most obvious feature of the penalty is the decline in the ranking on the search engines which will cause the decline of traffic from organic search.
- The penalty applies to the entire web that exists without exception.
- The penalty can apply to one or more pages on your site or the entire site.
- Update several times a year. So if you have a penalty in the previous period, you have to wait until the next period to restore your site ranking on the Search Engine.
The characteristics of Google Panda Penalty
The easiest way to find out whether your site is affected by Google Panda is:
- Sampling data on Google Analytics. Google Analytics> Reporting> Acquisition> All Traffic> Source / Medium> Google / Organic. If there is a significant decrease in traffic at a time or sometime after Panda’s updates, then you have a penalty. FYI, the last time Panda update was July 2015 (Panda 4.2) and there was no news anymore whether Panda will return updates or refresh. According to speculation circulating since January 2016, Goole Panda is said to be the core algorithm. Unfortunately, to this day we have not received the latest news or confirmation from Google itself.
- Using third-party tools like RankingCoach.
We will not discuss the causes of the Google Panda penalty because the cause is clear: the quality of the site and content. So what is the quality site like what? Quality for visitors or Google?
Well, Google has released 23 lists of questions regarding site criteria and quality content which unfortunately actually produces an ambiguous answer a.k.a is not specific.
But, on behalf of knowledge, we will try to interpret it for you. Hopefully, this helps a lot:
- Would You Trust The Information Presented in this Article?
Concerning expertise, authoritivity, and trustworthiness (e-A-T). For example, for content relating to medical or medical advice, it must be written by the doctor (or by the co-writer).
- Is this Article Written by An Expert or Enthusiast WHO Knows the Topic Well, or is it More Shallow?
Is the site or content concerned written by someone who understands the topic being discussed? Still ambiguous? Follow what Einstein said, “if you can’t explain it simply, you don’t understand it well enough.” The author who understands the topic discussed is usually able to explain it simply.
- Does The Site Have Duplicate, Overlapping, OR Redundant Articles On The Same OR Similar Topics With Slightly Different Keyword Variations?
Does the site often discuss the same topic with different keywords? That is, what is discussed is that alone, only the keywords are different.
- Would You Be Comfortable Giving Your Credit Card Information on this site?
This is related to trust.
- Does this article has spelling, stylistic, or factual errors?
Logically, if you are a webmaster (web owner) or blogger, you certainly fill it with various content (text, images, videos, etc.).
To be able to fill the content with text or writing, you certainly have to understand the basic technique first, right? Likewise, with company sites, at least a company can hire a real author.
So if anyone says to make and manage your website doesn’t have to understand the basic techniques of writing, you should think again.
- Are The Topics Driven by Genuine Interests of Readers of the Site, OR Does the Site Generate Content by Attempting to Guess What Might Rank Well in Search Engines?
Returned to the main guidelines: write for humans, not for search engines.
- Does The Article Provide Original Content OR Information, Original Reporting, Original Research, Or Original Analysis?
Does the content be made alone or only in the form of patchwork?
- Does the Page Provide Substantial Value When Compared to Other Pages in Search Results?
Compare with similar content on other pages or sites, which are more useful?
- How much Quality Control Is Done On Content?
Each site has its own QC policy, but do you believe that the site and content are YBS. does it have met quality standards? At least, general quality standards.
- Does the Article DESCRIBE BOTH SIDES OF A STORY?
What side? Oh, okay. The point is the level of objectivity.
- Is the site A Recognized Authority on Its Topic?
Related to niche or playing business. For example, we are a provider of cloud web hosting services. If one day we make an article about the best way to cook rendang, you may not believe it.
- Is The Content Mass-Produced By Outsourced to a Large Number of Creators, OR Spread Across A Large Network of Sites, So That Individual Pages OR Sites Don’t Get As Much Attention or CARE?
The same or almost the same content on various sites. Easy example: Placement Article.
- Was The Article Edited Well, OR Do it Appear Sloppy OR Hastily Produced?
Equal to 5 points.
- For a health-related query, Would You Trust Information From this site?
For special topics such as health, finance, or hobbies that demand expertise, don’t you better believe in sites that are made by experts? For example, there is content about shooting tips (as if he is an expert) but written by people who are not photographers and the photos are not very good. Will you believe what he said.
- Would You Recognize this Site As An Authoritative Source When Mentioned By Name?
Almost the same as 11 points.
- Does this Article Provide a Complete OR Comprehensive Description of the Topic?
What is the content on the site? Discussed completely, completely, and descriptive?
- Does this article Contain Insightful Analysis OR Interesting Information That Is Beyond Obvious?
Depending on the insight and experience of readers, an article is sometimes easy or even very difficult to understand. But, back to what Einstein said, someone who understood the topic he was discussing, so he was able to explain it simply.
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
- Does this Article Have An Excessive Amount of Ads That Distract From Or Interfere With The Main Content?
The website with many disturbing advertisements has been blacklisted by Google. We don’t think you need further explanation about this.
- Would You Expect To See This Article In A Printed Magazine, Encyclopedia, OR Book?
- Are The Articles Short, Unsubstant, OR Otherwise Lacking in Helpful Specifics?
The analogy is like this, you’re looking for an article about Google Penalty and you arrived at this post. Does this help you solve problems or increase knowledge? If not, please FEEL FREE to provide input in the comments column.
- Are The Pages Produced With Great Care and Attention to Details Vs? Less Attention to Details?
Equal to 16 points.
- Would Users Complain When They See Pages From This Site?
The adult site, gambling, pirated.
How? Have you found a bright spot or even more confused and ambiguous? Let’s conclude for you. So, the site and quality content are:
- Content made well and meets the technical standards of writing (sentence structure, spelling, typo minimization, etc.).
- Content is reviewed with comprehensive and descriptive.
- The content is made by the author who understands what he wrote. It can be seen from how clearly he explained or the background of the author.
- Content contains valid data, not one.
- Useful content (entertainment, educational, information, etc.).
- In addition to us, quality content is also content that captivates readers.
Curative and preventive
Of some criteria about good quality content from Google and from what we conclude, it can be drawn the line that the factors that most affect Google Panda are:
- Several words.
- Content duplication.
- Spam comment.
- Low-Quality Content.
- Unnatural link.
If your site is allegedly exposed to Goole Panda Penalty or wants to prevent the penalty, then what you have to do is:
- Know for sure about the content that is not SEO friendly.
- If you already know which page is hit by a penalty, the wisest step is to add … Number of words? No, not that. But by improving the quality of the content. For example, previous content only contains “makeshift” reviews about a topic. Then edit so that the reviews you make are more complete.
- Content, photos, comments, or whatever you have ever deleted from the site will provide a bad impression on users and search engines. Find out the type of crawl error reports, repair it, then submit the sitemaps back to Google.
- If several pages are duplication (whether the title is the same, the content is almost the same), preferably unite into one content.
- Delete all spam comments.
- Fix spelling.
- Use Rel = “no-follow” for all paid links.
- Carefully place ads in content, don’t bother or more advertisements than their content.
- Never put ADS or affiliates in the middle of content to trap the reader. Unless you are indeed discussing or promoting your affiliates (keep using Rel = “no-follow”). What about ADS that you can’t control like in free WordPress? The ad is at the end of the content, right? So it doesn’t matter.
- What about affiliates in the sidebar? Well, Google does not forbid us to earn income from a blog, right? You determine what your site will be like. Is that a full site for user content or the site is full of advertisements?
Is worrying? Our advice doesn’t too. Think of our discussion this time as knowledge and so that we are increasingly careful. Google Penalty and Google Panda Penalty does sound scary, especially for those who do business online.
But, again, keep making quality content and useful for readers. Hopefully useful, see you in the next discussion.
For your business to grow and increase the number of customers you don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can improve visitors in your online business portal. FROGGY ADS is an online advertising service that can help you control all your product campaigns. Helps you target the targeting target you want and give you many choices to market your product.