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FTC Publishes Answers to FAQs on Endorsement Guides Affiliate Marketing Blog by Geno Prussakov

support   September 17, 2020 September 17, 2020   No Comments on FTC Publishes Answers to FAQs on Endorsement Guides Affiliate Marketing Blog by Geno Prussakov
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No. If you point out a product you paid for yourself, the Guides aren’t a controversy. Nor is it an argument if you get the product at no cost as a result of a store is giving out free samples to all its clients. The Guides cover only endorsements that are made on behalf of a sponsoring advertiser. For example, an endorsement would be coated by the Guides if an advertiser — or an individual working for an advertiser — pays a blogger or gives a blogger something of value to mention a product, adding a commission on the sale of a product.

Bloggers receiving free merchandise or other perks with the understanding that they’ll promote the advertiser’s items of their blogs would be covered, as would bloggers who are part of community advertising programs where they sign up to acquire free product samples in exchange for writing about them or operating for community advertisements businesses. Let’s assume that you simply’re endorsing a product or carrier on your site and you have got links to a company that pays you commissions on sales. If you disclose the courting essentially and conspicuously on your site, readers can decide how much weight to present your endorsement. In some cases, where the link is embedded in the product review, a single disclosure may be enough. When the product review has a clear and conspicuous disclosure of your dating — and the reader can see both the product review and the link at an analogous time — readers have the information they need.

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If the product review and the link are separated, the reader may lose the connection.

See also  How Marketing Tech Helps You Capture the Right Kind of Data Guides for Marketing Technology Blog
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