For Digital Advertisers, “premium” Means More Than Quality Content Rubicon Project

In a world where real time decisioning allows buyers to define their favored inventory and search for differentiated audiences in milliseconds, attractiveness come second or third to good quality of viewers and class of ads execution. To be certain, design can be crucially extraordinary, highly in light of its overlap with capability and usefulness. But from our view, combining attractive content with extremely good ads infrastructure around the array of connected technologies our audiences use, and committing to aiding digital commercials buyers understand how to best use their homes as advertising structures, can be the top precedence for top class publishers.