FM AdFocus: What does the future of advertising look like?

Cook argued that the very term “advertising” is an previous one on the grounds that the industry now practices incorporated brand verbal exchange. The advertisements industry has in the past attracted some striking but selfish americans, and what has changed in recent years is that commercials is now about two way communique in place of “beating your chest in a 60 second ad”, he said. To be sustainable in the future, he said, commercials businesses must move up the worth chain and take a seat at the boardroom table to successfully associate with their consumers, in place of acting as a company. At a similar time, businesses are looking to become learning enterprises – but that requires changing the metrics.

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