About the PMAThe Performance Marketing Association PMA is a non profit trade arrangement situated in 2008. It is the one trade arrangement representing the functionality advertising industry. The PMA’s mission is to champion and protect responsible functionality marketing. Its main goals are to advertise the expansion of the industry, to assist model standards and best practices, and to advocate on behalf of the agencies that comprise the functionality advertising industry The PMA strives to raise the profile of performance advertising by demonstrating the price of this multi billion advertising channel, which contains more than 200,000 businesses and people. With the PMA best the charge, agencies will proceed to grow and be triumphant, the nice of labor could be validated, and further fine participation in the performance advertising field inspired.
About PwC USWith about 1,200 practitioners serving TMT consumers in the United States, PwC is deeply dedicated to providing clients with industry adventure and supplies. In recent years, its pioneering work in TMT has covered coming up ideas to leverage electronic era, determining new sources of financing, and marketplace positioning in industries characterized by consolidation and transformation. PwC’s adventure reaches across all geographies and segments of the TMT sector, including broadband, wireless, the cyber web, music, film, tv, publishing, advertising, gaming, theme parks, computers and networking, and application. With thousands of practitioners around the world, we’re always close handy to deliver deep industry advantage and substances.