Joint advertising and marketing agreements are entered into by third party, non related agencies. But for GLB’s joint advertising loophole, that you could stop this information sharing by simply opting out. Consider the expansive definition of a financial “carrier or product” and businesses that fall under the “bank” heading. A financial institution is not only businesses like banks, brokerage houses, and insurance businesses.
Payday creditors, mortgage brokers and car purchasers also are “financial establishments. ” Joint advertising agreements thus open the door for data sharing among an array of third party nonaffiliated agencies.